The Mega-Brands That Built America · SEASON 4

The Underwear Boom

Episode 5 · 2026-08-30

★ N/A
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Season 4Episode 5★ N/A/10
  • Documentary

Episode overview

P.H. Hanes sparks a revolution in American underwear, but rivals answer with breakthrough designs, bold branding, and a wartime windfall—transforming an unmentionable necessity into a $100 billion global industry.

43 minutes

Season 4 episodes

1. Road Warriors2026-08-02 2. The Game Makers2026-08-09 3. Ideas That Stick2026-08-16 4. Racing to the Top2026-08-23 5. The Underwear Boom2026-08-30 6. Rise of the Personal Computer2026-09-06