The Mega-Brands That Built America · SEASON 3
Pants on Fire
Episode 8 · 2025-07-20

- Documentary
Episode overview
Levi Strauss partners with a tailor who makes a groundbreaking discovery during the Gold Rush—sparking a blue jean boom and a fierce rivalry between two iconic companies that spans generations and builds a billion-dollar industry.
43 minutes
Season 3 episodes
1. The World in Your Palm2025-06-01
2. The Retail Reckoning2025-06-08
3. Rise of the Internet Empires2025-06-15
4. Hardware Warfare2025-06-22
5. Rise of the Office Machines2025-06-29
6. Photo Bombs2025-07-06
7. Fight for the Fast Lane2025-07-13
8. Pants on Fire2025-07-20
9. Wipe Out the Competition2025-07-27
10. Reinventing the Wheel2025-08-03