Asia Insight · SEASON 8

The Change in China's Online Video Bloggers

Episode 5 · 2019-03-01

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  • Documentary
  • News

Episode overview

KOLs, an abbreviation for "Key Opinion Leaders," are a growing presence in Chinese advertising, video bloggers, and promoters who connect new consumers with products by using the strength of their personal recommendations. Their influence has been so great that the Chinese government built an entire industrial village for bloggers on the outskirts of Wuhan City. In this episode we meet the men and women who generate hundreds of millions of dollars and immeasurable support with the strength of their opinions.

28 minutes

Season 8 episodes

1. Democracy Through Laughter: Myanmar2019-01-25 2. Emerging Youth Culture in Chengdu, China2019-02-01 3. The Changing World Wholesale Market: Yiwu, China2019-02-15 4. Reviving a Silk Road Tradition2019-02-22 5. The Change in China's Online Video Bloggers2019-03-01 6. South Korean Youth Struggling for Work2019-03-15 7. Marriage and Migrant Workers - Tajikistan2019-03-22 8. Individuality and China's Unwed Women2019-03-29 9. Shanghai's "Children of the Stars" with ASD2019-04-05 10. Protecting Asian Elephants in Laos2019-04-19 11. Guardians of Taiwan's Migrant Mothers2019-05-03 12. The "War on Drugs" in the Philippines2019-05-24 13. Let There Be Neon Light: Hong Kong2019-06-14 14. Running for Cash in China2019-06-21 15. Growing Prosperity with Organic Farming - Cambodia2019-06-28 16. Fishing with Dolphins: Myanmar2019-07-12 17. The Entrepreneurs Reenergizing China's Rural Communities2019-07-19 18. A New Esports Hub: Hong Kong2019-07-26 19. Homegrown Cotton for a Homegrown Brand: Myanmar2019-08-02 20. Performing Your Story in China2019-08-09 21. Opening Doors to Independence - Disabilities in Vietnam2019-09-06 22. Changing Lives of Fishermen on the Yangtze River2019-09-13 23. Hongkongers Seeking Freedom in Taiwan2019-10-04 24. Taiwan's Bookstore Revolution2019-10-25 25. From Trash to Treasure: Indonesia2019-11-15 26. Extras in China: The Hengdian Drifters2019-11-22 27. Fighting Transgender Discrimination - Thailand2019-11-29 28. Homegrown Sustainable Forestry: Indonesia2019-12-06 29. Forgotten Dancers2019-12-27