American Experience · SEASON 2
Mr. Sears' Catalogue
Episode 7 · 1989-11-14

- Documentary
Episode overview
They started selling watches. Then Richard Sears and Alva Curtis Roebuck started a revolution -- a "wish book" that made life on the farm a little easier and put consumer goods within reach of every American. A story of entrepreneurial triumph as well as an affectionate portrait of America from the 1890s through the 1920s.
55 minutes
Season 2 episodes
1. The Great Air Race of 19241989-10-03
2. Demon Rum1989-10-10
3. A Family Gathering1989-10-17
4. The Great War: 19181989-10-24
5. Wildcatter: A Story of Texas Oil1989-10-31
6. Forever Baseball1989-11-07
7. Mr. Sears' Catalogue1989-11-14
8. Yosemite: The Fate of Heaven1989-11-21
9. Adam Clayton Powell1989-11-28
10. Journey to America1989-12-05
11. Ballad of a Mountain Man1989-12-12
12. Ida B. Wells: A Passion for Justice1989-12-19
13. Orphans of the Storm1989-12-26
14. Forbidden City, USA1990-01-02
15. Battle for Wilderness1990-01-09
16. Roots of Resistance: The Story of the Underground Railroad1990-01-16